"We've found that people who visit our show room are more engaged now because it's not just our sales team presenting information; clients realize they can help shape the buying process."- Rich Lazzara, Vice President, Lazzara Yachts

Founded in 1990 and based in Tampa, Florida, family-owned Lazzara Yachts specializes in designing and building a limited quantity of high-quality, innovative yachts for customers worldwide.  Over the years, the company used video segments to augment brochures, catalogs, and walk-through tours of the boats on display.

The company contacted the Microsoft regional sales team in Florida who connected Lazzara with Microsoft Gold Certified Partner Infusion, a global technology-consulting firm that specializes in working with emerging Microsoft technologies.  Says Greg Brill, CEO of Infusion, “After our first conversation with the Lazzara team, we knew they "got it‟— that Surface is the ultimate sales augmentation tool.”

Brill's project team created the Retail Concierge, a comprehensive presentation module designed around Lazzara's experience in working with thousands of customers over the years. By using Retail Concierge built on Microsoft Surface, Lazzara provides a more hands-on buying experience for its clientele.